On October 6, Canadian vegan meat firm The Very Good Butchers (VGB) will open a second plant-based butcher store in downtown Victoria, BC. The store will function a restaurant, vegan butcher store, and retail house, providing sit-in and patio eating with brunch, lunch, dinner, bar, and bakery menus in addition to a deli case so shoppers should purchase vegan deli-style meats to eat at dwelling. The brand new store opening is just the start for the model as they’re on a mission to develop throughout North America.
Created by VGB chef and co-founder James Davison, the butcher store’s restaurant menu will function dishes made with the model’s plant-based meats in addition to vegan fish and chips, charcuterie boards, bakery gadgets, and a bar menu with beer and wine. The store’s deli case will function VGB’s full product line, together with its latest Butcher’s Choose line of merchandise akin to MMM…Meatballs, Flippin’ Good Burger, Cajun Sausage, Bratwurst Sausage, and Breakfast Sausage.
“Our aim has at all times been to make plant-based consuming as straightforward and accessible as doable, and we realized the necessity for a sit-down restaurant with scrumptious vegan dishes,” VBG Co-founder and CEO Mitchell Scott mentioned in a press release. “As increasingly persons are turning to plant-based meals, we’re excited to proceed rising and opening extra butcher outlets and eating places throughout North America. With our out of doors patio and the flexibility to serve an prolonged beverage menu together with beer and wine, we’re hopeful our new butcher store will grow to be a neighborhood favourite.”
Vegan butcher store takeover
VGB launched in 2016 as a supplier of handcrafted vegan cheese and meats made with complete meals substances akin to beans, grains, greens, and spices, and bought its merchandise at native farmers markets earlier than opening a storefront in Victoria. The corporate rapidly expanded its choices to incorporate plant-based burgers, sizzling canine, pepperoni, bacon, and steaks by means of numerous Canadian retailers and grew into a bigger location on the Victoria Public Market.
In 2018, the corporate appeared on Canadian funding actuality present Dragon’s Den, the place Davison and Scott pitched their enterprise to 6 dragons (buyers) and served them an all-vegan Christmas dinner that includes their meatless merchandise, akin to Glaze Roast Beast, Bacon-Wrapped Cocktail Bangers, Truffled Mac, Brussels sprouts with maple and bacon, and a charcuterie board with Grilled Smokin’ Sausage, Pepperoni, and Bangers in Blankets.
The Very Good Butchers go public
Final 12 months, VGB’s guardian firm, The Very Good Meals Firm Inc, started buying and selling on the Canadian Securities Change underneath the ticker “VERY,” and inside days its inventory skyrocketed by 800 percent. By the tip of 2020, the corporate reported a spike in gross sales of 582 percent—as a result of a 1,686-percent improve in orders year-over-year—in comparison with gross sales it recorded the earlier 12 months.
Constructing on its success as a publicly traded firm, VGB constructed out a brand new Vancouver manufacturing facility earlier this 12 months to extend manufacturing capability by 2,690 % with 37 million kilos of product anticipated for 2021. The corporate additionally lately signed a US distribution settlement with wholesale distributor United Pure Meals to spice up its presence in the USA.
“Our development is guided by our easy mission, which is lofty, badass however superbly easy: Get tens of millions to rethink their meals selections whereas serving to them do the world a world of fine,” Scott mentioned. “And we’re doing this by providing plant-based meals choices [that are] so scrumptious and nutritious; we’re serving to this type of food plan grow to be the norm.”
For extra about vegan butcher outlets, learn:
UK’s First Vegan Butcher Shop Sells Out On Opening Day
Vegan Butcher Shop Wins Nestlé Trademark Battle
Las Vegas Gets Its First Vegan Butcher Shop
Nicole Axworthy is the Information Editor at VegNews and creator of the cookbook DIY Vegan.
