A teen attire model is the most recent retailer to hitch the cryptocurrency development.
The week of Oct. 4, Pacsun is turning into the primary main model within the trend and retail house to just accept bitcoin and different cryptocurrencies utilizing blockchain cost supplier BitPay. As soon as a buyer selects the Pay with BitPay button, the cost course of begins with them choosing a crypto pockets, after which choosing the forex. Clients then scan a QR code to finish cryptocurrency cost.
Pacsun has been making efforts to supply digital content material and providers common with its core Gen Z buyer base. Along with accepting bitcoin and different cryptocurrency, these initiatives additionally embrace partnering with sport growth studio Melon and international on-line gaming platform Roblox to make choose clothes gadgets out there within the Roblox Avatar Marketplac for buy with “Robux” in-game on-line forex.
Different youth-focused digital initiatives Pacsun has launched previously yr embrace digital try-on experiences through Snapchat, initiatives on TikTok, and shoppable adverts on Instagram. The corporate intends to maneuver to shoppable experiences on TikTok by 2022.
BitPay and Pacsun are each lively on social media, and can roll out particular content material throughout platforms together with Twitter, Fb, Instagram, and LinkedIn. Pacsun may even work with social influencers to create TikTok and Instagram content material round BitPay and its personal model, in addition to host a branded livestream occasion with a visitor influencer and a Pacsun govt.
Pacsun will help 11 cryptocurrencies underneath BitPay, together with Bitcoin, Bitcoin Money, Ethereum, Wrapped Bitcoin, Dogecoin, Litecoin, and 5 U.S. dollar-pegged stablecoins. As well as, Pacsun will settle for the Coinbase, Exodus Pockets, Metamask, Blockchain Pockets, Electrum Pockets, Belief Pockets, Ledger Pockets, BRD Pockets, Gemini, Kraken, and Binance crypto wallets and exchanges.
“With digital gross sales doubling since final yr, we perceive the continued significance of making an distinctive on-line procuring expertise for our clients,” mentioned Brie Olson, president of Pacsun. “It is unbelievable to pave the way in which for the style and retail business, being the primary to supply cryptocurrency funds via BitPay, and we anticipate many different corporations following go well with contemplating the convenience it brings to the checkout course of.”
“The Gen Z viewers, our main shopper, could be very tech-oriented, and we dedicate lots of our efforts in direction of social media and e-commerce to align with their life and resonate with them on a extra private stage,” mentioned Michael (Mike) Relich, co-CEO at Pacsun. “Seeing their rising need in direction of cryptocurrency, it was clear that we wanted to regulate and provide BitPay as one other cost choice, to additional instill their confidence in us as one in all their go-to retailers that really listens.”
“We’re very excited that Pacsun has determined to undertake BitPay and add cryptocurrency as a type of cost,” mentioned Stephen Pair, co-founder and CEO of BitPay. “As one of many first main attire retailers to just accept cryptocurrency, and a number one digital Gen Z trend model, Pacsun shares our aim to let everybody reside life on crypto making them a pure addition to our rising listing of prime manufacturers adopting cryptocurrency.”